“There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.”

– Stefan Sagmeister

 

As a creative professional, I believe it’s inevitable to arrive at some point in your career where you solidify your branding approach and design ethos—mine has changed throughout the years. Today I’m all about simplicity. I don’t work hard, I work smart. Products and services may vary throughout the years, but the need of connecting it to consumers will never change. Sincerity in the message, simplicity in its approach, paired with research and strategy, all are hallmarks of effective branding and design.