AVMA Professional Liability Insurance Trust (PLIT)
- Launch project
Adriano Rosales & Marco Acevado
the american veterinary medical association founded the professional liability insurance trust (plit) in 1962 to serve as an advocate for veterinarians in the management of professional liability claims.
Building on the success of the malpractice insurance program, PLIT expanded its sponsored program offerings to include: veterinary license defense, business owner policies, workers’ compensation, employment practices liability, automobile, and comprehensive personal insurance solutions for AVMA and student AVMA members.
DEVELOPING A NEW LOOK
In 2014, PLIT embarked on a comprehensive research study to ensure they continued to deliver leading-edge veterinary insurance programs and evolving with current and future needs of the veterinary community.
Armed with the results of the study, we were asked to refresh their mark and create a visual system that complimented its parent and sister brands (see AVMA & AVMA LIFE for examples).