B2B Campaigns
Accenture

ART DIRECTOR
CREATIVE DIRECTOR

DESIGNER
WRITER
MOTION DESIGNER

Adriano Rosales
Lee Wardell, Matt Ireland
Adriano Rosales
Will Brennan, Rob Hurst, Ash Ogden
Neil Dempsey, Daniel Simmonds

 

 

New Applied Now.

Accenture is a leading professional services company that solves clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. Accenture is constantly in need of inventive new ways to distinguish itself to customers. Below are a few campaigns that pushed the brand into new visual territories yet remained uniquely Accenture.

 


Liquid Studio

Accenture Liquid Studio helps companies prepare and build for change through new technologies, skills and ways of working. A rapid prototyping incubator, Liquid Studio delivers products and software to help businesses reach customers and enter new markets.

 

The Challenge
Liquid Studios internal marketing wanted to create more awareness among Accenture leadership, change the perception of being solely about demos, but a source that offers market-relevant value to customers with cutting-edge solutions delivered at speed and scale.

The Solution
Custom illustrations with supporting messages were created depicting hyper-surreal representations of innovation, showing how Liquid Studios is more than a place with a passion for data and big ideas, but an ecosystem committed to working side-by-side with clients to co-create future-proof solutions.

 

Hero Visual System

 


 

Hour of Code

Hour of Code began as a one-hour introduction to computer science, designed to demystify “code,” to show that anyone can learn the basics and to broaden participation in the field of computer science. It has since become a worldwide effort to celebrate computer science, starting with 1-hour coding activities that expand to various community efforts.

 

 

The Challenge
Accenture wanted to increase employee participation in advancing Code.org’s mission of bringing computer science education to students around the world and drive awareness of the importance of CS education to our future global economy.

The Solution
Inspired by Hour of Code’s annual theme titled, “What will you create?” we combined lifestyle imagery of students with playful narrative illustrations representing how participating in the Hour of Code can bring out the potential in students.

 

Hero Visual System

 


Promotional Stickers

Out-of-home

Time Square, New York

 


 

Industry X.0
Digital Factory

A large majority of executives believe failure to leverage digital will cause their companies to struggle for survival. Accenture’s Industry X.0 is a customizable, end-to-end framework that can be uniquely tailored to a client’s needs, plugging gaps in their capabilities and bringing new services to market quickly.

 

The Challenge
The Digital Factory is the go-to-market offering for Accenture’s Industry X.0 that uses advanced technologies to reinvent products and services from design and engineering to manufacturing and support, accelerating operational efficiency and new capabilities and services to market quickly.

The Solution
We were tasked to develop a campaign that uniquely differentiates the Digital Factory in the marketplace inspired by the idea of tomorrow’s automated factory. The campaign worked across a variety of touchpoints and media from an animated video to a classic interactive board game that can be played by potential clients.


Board Game & Social Posts

Animated Video

 

 


 

 

Inclusive Futures
Preparing the Workforce for the Digital Economy

AI and automation technology brings huge opportunity, but also short-term disruption, especially for the workforce. The dialogue to date has focused on the scale of impact on the workforce. Employers and workforce development organizations need to shift their focus to what action is required to smooth the transition and create a better future for workers.

 

The Challenge
Develop a campaign that inspires new-skilling among clients and partners and to encourage partnership with Accenture through the new piloting Inclusive Futures initiative.

The Solution
We developed a series of visuals showing strong, determined individuals that spark an emotional reaction, with provoking headlines, reminding audiences that the workforce is made up of real people with human needs, feelings, and strengths. Strengths that well-compliment the digital revolution.

 

Hero Visual System & Examples

 


 

Corporate Training Video
Internet of Things
Risks in a world of connected devices

Accenture provides Internet of Things offerings to clients through as-a-service, software applications designed to provide clients with the end-to-end capabilities to address industry-specific opportunities. Below was one of many best-practice videos that discussed how technology is susceptible to vulnerabilities and what steps to prevent them.

Animated Video

 

 

 

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