Walgreens Health Services
Direct Mail, Print Collateral, Retail POP
the walgreen company is an american pharmaceutical company which operates the largest drug retailing chain in the united states of america. it specializes in serving prescriptions, health & wellness products, health information and photo services.
HEALTHCARE INTERGRATION CAMPAIGN
Walgreens needed to test market a concept of promoting their business-to-business services, such as Homecare and Specialty Pharmacy, to their retail store customers. We developed a micro campaign for select retail stores in Houston, Texas, aimed at creating awareness that “In life there’s always more to the story, that’s why there’s more at Walgreens.”
Working as an in-house art director, I supported several business units, designing and art directing teams to create various business-to-business collateral from brochures and pamphlets to direct mail and special event posters.