Lee Wardell, Matt Ireland
Will Brennan, Rob Hurst, Ash Ogden
Neil Dempsey, Daniel Simmonds
New Applied Now.
Accenture is a leading professional services company that solves clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. Accenture is constantly in need of inventive new ways to distinguish itself to customers. Below is a campaign that pushed the brand into new visual territories yet remained uniquely Accenture.
From Ambition to Action
Accenture launched a new Life Sciences initiative that required a strong brand to differentiate itself in a highly competitive marketplace. A portmanteau of Innovative and Patient, INTIENT represents a new open-source platform that provides service solutions for patients now and into the future.
Designing for innovation to drive growth
The designer’s dilemma of communicating the same message differently is a constant challenge in the business of consulting. Inspired by the capabilities of the INTIENT platform to drive new insights with existing data, we created a new visual language with existing brand elements by bringing together lifestyle images of healthy patients immersed with isometric data all around them.
Accenture commissioned a survey with IDC Health Insights regarding the need for data access and technology connectivity across the life sciences enterprise. In early 2019, IDC surveyed 126 pharmaceutical and biotechnology leaders from the United States and the United Kingdom.