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ART & PHOTOGRAPHY DIRECTION

Know your health
inside out

The Challenge
To bring the "Know Yourself" campaign to life, Labcorp OnDemand required an entirely original visual library with bespoke imagery and thoughtful art direction that resonated authentically with everyday health consumers.

Beyond the lens

Backed by 50 years of clinical expertise, Labcorp OnDemand’s "Know Yourself" campaign empowers you to take control of your health. Through comprehensive biomarker testing, Labcorp OnDemand monitors key wellness indicators such as hormone balance, heart health, and diabetes risk, delivering clear, actionable insights to help you optimize your well-being.

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Video

Designed to supercharge social outreach, the video and matching photo content were captured in one seamless, single-day shoot.

Credits

Creative Directors
Omar Fajardo
Faye Ibars

Associate Creative Director
Adriano Rosales

Design
Carlos Colon
Adriano Rosales

Writer
Faye Ibars
April Lane

About the Client
Labcorp OnDemand is an online digital health platform that lets you buy and complete lab tests without a traditional doctor's visit or a prescription.

Back To Top

As a hands-on art director and contemporary artist, I strive to enhance design experiences and deliver fresh and strategic creative approaches to power new growth for businesses and brands of all sizes.

Email + Social

adrian@wearetheink.com