Demand Gen Social Campaign

Trust that
Builds Businesses

The Challenge
Trust in a brand is difficult to recover. TeleSign and the WhatsApp Business Platform formed a partnership to help businesses deliver scaleable, personalized online experiences they could rely on. As a way to get the word out, they needed a social campaign that cut through the noise and connected with their customer base to generate new business leads and opportunities worldwide.

Exploring Visuals and Concepts

How to best communicate trust required us to explore many concepts that didn't make the cut. Below are a few noteworthy explorations of what trust could look like for customers using the platform.

Outtake1
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Outtake5
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Stitching Together Concepts

Oftentimes clients love elements from one concept and will want to incorporate them into another. Without losing the integrity of the original winning concept, we took elements from one of our outtakes to form a more refined design system. Social tiles were created with messaging along with a style guide for the client to grow the campaign.

Credits

Art Director
Adriano Rosales

Creative Director
Scott Thibodeaux

Designer
Adriano Rosales

Writer
Neville Desouza

About the Client
TeleSign is a communications platform as a service company that is a trusted partner to global websites and mobile applications, helping secure end-user accounts. 

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Equal parts big-picture strategist and hands-on designer, I’m a Creative Director who leads integrated teams from concept to high-impact launch. I thrive on translating wild ideas into sharp campaign concepts, mentoring cross-functional talent, and driving digital experiences that look amazing and actually hit business goals, all while keeping the creative process collaborative, energetic, and fun.

Resume & Email

View Resume

adrian@wearetheink.com

 

Social