DTV-Perks-Hero-2
CRM CAMPAIGNS

Ready for rewards
on repeat?

The Challenge
Elevate the DIRECTV PERKS experience by delivering personalized, multi-channel CRM campaigns, spanning push notifications, emails, and in-app messages, that drive member engagement through exclusive rewards, sweepstakes, and VIP experiences.

One-size-fits-all is for socks, not customer journeys

Maximized DIRECTV PERKS engagement by developing segmented, non-generic CRM strategies—tailoring push, email, in-app messaging, and video to distinct customer profiles rather than using a one-size-fits-all approach to deliver high-value rewards, sweepstakes, and VIP access.

Slide 42

Win For Life

image
Artboard 3 copy 4-2

Half Million Dollar Drop

Option 1 Key Art
Artboard 3 copy 2-2

Big Game Giveaway

Key Art
Artboard 3 copy 3-4

World Soccer Giveaway

Key Art
Artboard 3 copy 5-2

Credits

Creative Director
Neph Trejo

Associate Creative Director
Adriano Rosales

Senior Art Directors & Design
Coco Petersen
Ricardo Rojas Molina
Adriano Rosales

Animation
Ricardo Rojas Molina

Writers
Katie Amador
Genna Tardi

About the Client
DIRECTV PERKS is a free-to-join customer loyalty program for eligible DIRECTV customers.

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As a hands-on art director and contemporary artist, I strive to enhance design experiences and deliver fresh and strategic creative approaches to power new growth for businesses and brands of all sizes.

Email + Social

adrian@wearetheink.com