AVMA Professional Liability Insurance Trust

Branding + Brand Launch

Protecting What You Love

The Challenge
AVMA Professional Liability Insurance Trust (PLIT) embarked on a comprehensive research study to ensure they continued to evolve with the current and future needs of the veterinary community. Armed with the results of the study, a new mark and visual system were developed.

Brand Alignment

One of the prerequisites for refreshing the mark was that it must complement its parent and sister brands (see AVMA & AVMA LIFE for examples).

Communication + Stationery Suite

Microsite

Brand Gallery

Event Displays + Giveaway

Credits

Art Director
Adriano Rosales

Creative Director
Joe Popa + Anthony Nagy

Designers
Adriano Rosales + Marco Siegel-Acevedo

Writer
Bryan Simkin

Photographer
Nick Burchell

Producer
Laura Roeper

About the Client
The American Veterinary Medical Association founded the Professional Liability Insurance Trust (PLIT) in 1962 to serve as an advocate for veterinarians in the management of professional liability claims.