AVMA Professional Liability Insurance Trust (PLIT) embarked on a comprehensive research study to ensure they continued to evolve with the current and future needs of the veterinary community. Armed with the results of the study, a new mark and visual system were developed.
One of the prerequisites for refreshing the mark was that it must complement its parent and sister brands (see AVMA & AVMA LIFE for examples).
Joe Popa + Anthony Nagy
Adriano Rosales + Marco Siegel-Acevedo
About the Client
The American Veterinary Medical Association founded the Professional Liability Insurance Trust (PLIT) in 1962 to serve as an advocate for veterinarians in the management of professional liability claims.