Branding + Brand Launch

AVMA for the
Next Century

The Challenge
The AVMA embarked upon a three-year evaluation and branding effort to better align and demonstrate its value to a new generation of members. A robust design system and new mark were created, flexible enough to support the various AVMA product lines, services and strategic business units.

150+ Years
of Tradition

Because of its deep-rooted legacy, the integrity of the original mark was maintained but updated, resulting in a more contemporary look for their growing younger demographic yet instantly recognizable to senior constituents.

Brand Guidelines

Sell Sheets + Stationery Suite

Microsite & Launch Collateral

Brand Gallery

Brand Video

Exhibit Pavillon

Credits

Art Director
Adriano Rosales

Creative Directors
Anthony Nagy + Joe Popa

Designers
Adriano Rosales + Marco Siegel-Acevedo

Writer
Bryan Simkin

Photographer
Nick Burchell

Producer
Laura Roeper

 

About the Client
Founded in 1863, the not-for-profit AVMA is the collective voice representing nearly 90,000 veterinarians working across the entire veterinary industry, including academia, homeland security, public, and private practice, and research.

Back To Top

Equal parts big-picture strategist and hands-on designer, I’m a Creative Director who leads integrated teams from concept to high-impact launch. I thrive on translating wild ideas into sharp campaign concepts, mentoring cross-functional talent, and driving digital experiences that look amazing and actually hit business goals, all while keeping the creative process collaborative, energetic, and fun.

Resume & Email

View Resume

adrian@wearetheink.com

 

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