Develop a flexible brand system that uniquely represents the new direction of the Snapsheet company and its growing suite of products while preserving the integrity of the existing brand.
After careful consideration, the icon and typeface were kept but given a facelift, correcting kerning issues, and added some playful curves to the shutter mark highlighting it all in a more contemporary hue of blue.
Four pictographs were created (Snapsheet Cloud, Snapsheet Claims, Snapsheet Appraisals, and Snapsheet Payments) to help communicate in a glance the essence of each product or service.
Digital and print collateral were developed for various marketing efforts, sales, and client education.
As an extension of the brand, a responsive corporate website was created to broadcast and communicate Snapsheet products and solutions.
Email and social tiles were designed to increase engagement and educate customers about Snapsheet products and services.
An illustrated explainer video for Snapsheet Cloud was developed for promotional and educational usage.
Style guidelines were developed to help support new communication efforts in a unified, strong, and consistent manner.
Associate Creative Director
Designer & Motion Graphics
About the Client
Snapsheet helps an international clientele of brokers, adjusters, and repair facilities manage insurance claims and customer relations through a cloud-based platform and consumer-facing mobile technology.