Accenture launched a new Life Sciences initiative that required a strong brand to differentiate itself in a highly competitive marketplace. A portmanteau of Innovative and Patient, INTIENT represents a new open-source platform that provides service solutions for patients now and into the future.
Inspired by the capabilities of the INTIENT platform to drive new insights with existing data, we created a new visual language with existing brand elements by bringing together lifestyle images of healthy patients immersed with isometric data all around them.
Six hero images were created with key messaging to support and highlight the benefits of using the INTIENT platform.
A microsite, social campaign, along with event banners and main stage were created to support the INTIENT launch.
Accenture commissioned a survey with IDC Health Insights regarding the need for data access and technology connectivity across the life sciences enterprise. IDC surveyed 126 pharmaceutical and biotechnology leaders from the United States and the United Kingdom.
Senior Art Director
Lee Wardell, Matt Ireland
Will Brennan, Rob Hurst, Ash Ogden
Neil Dempsey, Daniel Simmonds
About the Client
Accenture is a leading professional services company that solves clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations.