Discover pioneered cash rewards and offering a card with no annual fee. To continue that heritage, we helped Discover Card better connect and communicate with cardmembers about current membership benefits and new promotional deals.
A quarterly magazine was developed for cardmembers filled with travel tips, activities, and exclusive discounts on lodging featured restaurants and merchants. Added convenience: the magazine folded in half, wafer-sealed, and sent as a self-mailer.
Discover Card has a venerable portfolio of products and services with exclusive promotions and offers for cardmembers. Because of this diversity, communication took on many forms, from booklets and brochures to direct response letters and display ads.
Adriano Rosales + Andy Yamashiro
About the Client
Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985. When launched, Discover did not charge an annual fee and offered a higher-than-normal credit limit, features that were disruptive to the existing credit card industry.