Walgreens test-marketed a concept of promoting their business-to-business services (Homecare and Specialty Pharmacy), to retail store customers. A micro campaign was developed along with custom photography aimed at creating awareness that “In life, there’s always more to the story, that’s why there’s more at Walgreens.”
Generating awareness and promotion of Walgreens products and services varied from direct mail to event posters and flyers.
About the Client
The Walgreen Company is an American pharmaceutical company that operates the largest drug retailing chain in the US. It specializes in serving prescriptions, health & wellness products, health information, and photo services.